《外文翻譯--我國博客廣告研究》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學術(shù)論文-天天文庫。

1、附錄3外文文獻及翻譯TheresearchofBlogadvertisinginChinaⅠThebackgroundofthetopicInrecentyears,theInternetindustryinChinaisdevelopingrapidly,ChinaInternetnetworkinformationcenter(CNNIC),whichpublished《thefirst25timesChinaInternetnetworkdevelopmentstatisticsreport》datas

2、howthatbytheendofDecember2009,theChineseInternetusersscalehasreached384million,growth8600milliontotheendof2008,Internetpenetrationratefurtherenhance,annualgrowthratereached28.9%.TheprosperousdevelopmentoftheInternetbringsbignetworkmarket.Withtherapiddevelop

3、mentofInternetandpopularization,followingtheE-mail,BBS,IM,blogsemergedthefourthkindofnetworkcommunication,whichquicklybecamethenewapplicationsoftheInternet.InAugust2002,"blogsitesinChina"establishedtheconceptofblogsandbecamethenewapplicationininternet.Sofar

4、,thoughonlyfewshortyearstime,butthedevelopmentspeedofbloginchinaisverysurprising.ChinaInternetNetworkInformationCenterreleasedthe"blogmarketingandblogBehavior2008-2009study",attheendofJune2009,thesizeofusersthathasapersonalblogorpersonalspacehavereached181m

5、illionpeople,thesizeofblogspacehasmorethan300million.Reportshows,blogsbecomestableaftertheLong-termgrowth,theusergrowthrateofsixmonthslateris12%.Blogactivityimprovedfurther,andthefrequentlyupdatedblogusersis62.7%,activebloggersscaleachieve1.13billion.Thepro

6、sperousdevelopmentoftheInternetpushtheemergenceandthedevelopmentoftheblogs,thebloghasbecomethebasisforInternetapplications,increasesofusers’base,thestableofapplicationrates,andatgreatspeedintopeople'sdailylives.Asanewformofonlinemedia,thebloghasitsownunique

7、charm,playstheadvantagewhichthetraditionalmediadoesnot.Withthedevelopmentoftheblog,blogadvertisingcameintobeingandhasshownaboomingtrend,itisalsochangingdaybydayforthenetworktechnologyconstantlyupdate.Therapiddevelopmentofadvertising’sapplicationneedsFollow-

8、uptheory,howtorationallyunderstandthenewformsofadvertising,andtapitspotentialcommercialvalue,tobettergraspthelawofitsdevelopment,Internetapplicationshavebecomethemorepressingissue.Atpresent,theresearch