《Reading(3)：Advertisements.ppt》由會員上傳分享，免費在線閱讀，更多相關內容在教育資源-天天文庫。

1、UnitoneAdvertisementsCarefulCheckingComparativeReadingFurtherReadingCreativeThinkingCriticalThinkingTaskLeadInStep1:LeadInTask1:ASloganGuessingGame1.JustdoitNikeStep1:LeadInTask1:ASloganGuessingGame2.Behindthathealthysmile,there’saCrestkid.Toothpaste健康笑容來自佳潔士。Step1:LeadInTask1:AS

2、loganGuessingGame3.Thechoiceofanewgeneration.CokePepsi-colaStep1:LeadInTask1:ASloganGuessingGame4.TakeTOSHIBA,taketheworld.擁有東芝，擁有世界。Step1:LeadInTask1:ASloganGuessingGame5.Tide’sin,dirt’sout.有汰漬，沒污漬。Step1:LeadInTask1:ASloganGuessingGame6.Startahead.成功之路，從頭開始。Step1:LeadInTask1:ASl

3、oganGuessingGame7.Goodtothelastdrop.MaxwellcoffeeStep1:LeadInTask1:ASloganGuessingGame8.Adiamondlastsforever.鉆石恒久遠，一顆永流傳。DeBeersStep1:LeadInTask1:ASloganGuessingGame9.Applethinksdifferent.蘋果電腦，不同凡“想”。Step1:LeadInTask2:PairDiscussionAgoodadvertisementcanbe…Agoodadvertisementclea

4、rlyexpressedcreativeattractiveeffectivepersuasiveeasytounderstandimpressiveinformativeStep2:CarefulCheckingTask:Listalltheexamplesofadvertisementinthepassageanddividetheminto2parts.Step2:CarefulChecking1.Bright-teethfightbadbreath.2.Youareproudofyourcooking,soshouldn’tyoubuytheve

5、ryfreshestfood.CommercialAdsPSAs1.Yestolife,notodrugs.2.Knowledgechangeslife.3.ProjectHope—educatingeverychild.4.Whenyousmokecigarettes,youareslowlykillingyourself.Step3:ComparativeReadingTask:trytofindthesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicservicead

6、vertisements.CommercialadsPSAsPlacesfoundMeansusednewspapers,magazines,theInternet,radio,televisionuseattractivepicturesandcleverlanguageSimilaritiesCommercialAdsPublicServiceAdsAim/purposeRelianceExpensechargedTo________a_______orservice.To______peopleabout______,safetyoranyothe

7、r_____whichaffects__________.Theyare______andwecan______alotby________freeofchargeDifferencespromoteproducteducatehealthproblempublicwelfareTheydonottellyouthe_______truth.helpfullearnfollowingtheadvicetheygive.completeStep4:FurtherReadingAdsarean1._________partofourlives.Whatisa

8、nad?Include2.____________adsandPSAs.Use3