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1、AdvertisementsUnit1ReadingFast-readingA1Whatdoadvertisementspersuadepeopletodo?2WhatdoesPSAsstandfor?3WhatdoPSAsaimtodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublicwelfare.1.Mostpeopl

2、earenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.Anadwarningpeopleagainstsmok

3、ingisanexampleofaPSA.C1notalwaysnotonlyPSAsC21Wherearetheadvertisementsmostcommonlyfound?2WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Innewspapersandmagazines,ontheInternet,radioandTV.(L7-8)Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseapr

4、oductorservice,whileaPSAisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare.(L10-12)3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPS

5、As?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(L16)In1996.(L31)BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.(L38-39)Discussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sop

6、inions/suggestionsHowtoreadexpositorywriting?ReadingStrategyThebasicformatofexpositorywriting:IntroductionofthesubjectExamplesandsupportingdetailsConclusionPayattentiontotheinformationthatfollowsthestatement.Take‘Publicserviceads’forexample:Subject:Informationsupportingtheid

7、ea:(1)(2)(3)Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaremeanttoteachusandhelpusleadbetterlives.TherearealsoPSAsthatencouragepeopletosupportpublicserviceprojects.OtherPSAsteachpeoplehowtolivehealthylives.Wecanlearnalotfromthem.Nowwecanhaveabet

8、terunderstandingofthetext.Words-matching1.persuade2.welfare3.skilful4.cure5