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1、Unit1AdvertisingWhatdoyouknowaboutadvertising?Listanddiscussvariousadvertisementsyouknow.childrenLookattheseadvertisements.Whoaretheyaimedat?filmloversmusicloverspetownerstravellerspublic-interestadHaveyoueverseensuchadvertisement?Whatdoyouthinkitisexp
2、ressing?Freetalk1.What’sadvertising?Advertisingisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumemoreofaparticularbrandofproductorservice.2.Howmanytypesofadvertisingdoyouknow?Media,covertadvertising,televisionc
3、ommercials,infomercials(電視導(dǎo)購節(jié)目),celebrityadvertising,newermediaandadvertisingapproaches.3.Wherecanwefindtheseads?4.Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,inbuses,etc.Theyarequiteinteresting,creativeandwec
4、angetsomeusefulinformationfromthem.TVadvertisingBusadvertisingInternetadvertisingNewspaperadvertisingOutdooradvertisingTypesofadvertisementsCommercialadvertisementsTopromoteaproductorservice.Publicserviceadvertisements(PSAs)Toeducatepeopleabouthealth,s
5、afetyoranyotherproblemwhichaffectspublicwelfare.Observethefouradpicturesinthetextbook.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesEarthDaySay‘No’toDrugsOxlinAirlinesSoftShineShampooLookatthefouradsinthetextbook.Trytoanswerthesequestions:Wh
6、atimagescanyouseeoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaymuchoft
7、imecanbesaved.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.
8、Poster2Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,he/shewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandtheproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalso
