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1、AdvertisementsM4Unit1Reading常德市七中宋財(cái)菊1.understandthepassageaboutads;2.applythereadingstrategyofexpositorywriting(說明文);3.useourintelligenceforadvertisementsanddevelopourabilitytothinkcritically(批判性思維).LearningobjectivesReadingstrategy:readingexpositorywriting（說明文）IntroductionofsubjectSu

2、pportingdetailsConclusionWhatformat(格式)doesitoftenfollow？Para.1Paras.2-4Para.5Structure(結(jié)構(gòu))ofthewholepassageSubjectAdvertisementsSupportingdetails(細(xì)節(jié))Whatisanadvertisement?ConclusionDon’tbeaslavetoadsDoesanadvertisementtellpeoplethecompletetruth（CAs）?Publicserviceadvertisements(PSAs)W

3、hatisanad?meaning(definition)placestofindthem(sources)kinds(types)MindmapWhatisanad?meaning(definition)placestofindthem(sources)kinds(types)CAsPSAsMindmapnewspapersmagazinestheInternetradiotelevision…wordsandpicturespersuadingpeople……MindmapCAsPSAs………………………………Adsattitudemethodsexample

4、sMindmapCAsexamplesattitudemethodstosellnotaltogetherinnocenttoothpastegroceryfoodnotfallfor…nicecommentmethodsskilfulMindmapPSAsattitudemethodspictures，languagetoservethepublicnotodrugs,knowledge…ProjectHope,smoking…benefitthepubliclearnalotby…examplesWillyoubuythingsaccordingtoadver

5、tisementsinthefuture?Why?Conclusion:Useourintelligence!Wemustn’tbeaslavetothem!Thinkmore:Whatkindofaddoyouthinkisagoodone?agoodbrand(品牌)nameaslogan（標(biāo)語）easytorememberimaginationandcreativitytruthfulfactshumorinterestingpicturesattractcustomers’attentionthefeelingoflove,happinessandsucc

6、ess---Whatkindofaddoyouthinkisagoodone?Groupwork--writingDesignacommercialad:trytoattractmorestudentstotheschoolcanteen.DesignaPSAaboutschoollife：savewater.(usingthestructure:subject,supportingdetails,conclusion).Showtime!Advertisementsplayanimportantp_____inourlives.Therearetwomaint_

7、____ofadvertisements.Oneiscalledc________advertisements,whicharemeanttoa______aproductors____.Buttheydon’ttellpeoplethec______truth.AnotheroneiscalledPSAs,whichusea______picturesandc____language,areoftenrunforf____.Theyd____withmanysocialc______,whichoftenaffectpublicw______.Inconclus

8、ion,w