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1、.Chapter1OverviewofElectronicCommerce1.1True/False1)Everycompanyneedsabusinessmodeldescribinghowthecompanyoperates,howitgeneratessales,andhowitprovidesvaluetothecustomersandeventuallyprofittoitsowners.Answer:TRUE2)Thetermse-commerceande-businesscanbeusedinterchangeably.
2、Answer:TRUE3)TheformECtakesdependsonthedegreeofdigitizationoftheproductsold,theprocess,andthedeliverymethod.Answer:TRUE4)Inorderforasituationtobeconsideredaselectroniccommerce,theproduct,process,anddeliverymethodshouldallbedigital.Answer:FALSE5)PurchasingacomputerfromDe
3、ll'sWebsiteispartialECbecausethemerchandiseisphysicallydelivered.Answer:TRUE6)Amazon.comcanbeclassifiedasaclick-and-mortarorganization.Answer:TRUE7)Pure-playorganizationsareold-economyorganizationsthatperformtheirprimarybusinessoffline,sellingphysicalproductsbymeansofph
4、ysicalagents.Answer:FALSE8)AccordingtoMockler,over85percentofECvolumeisB2B.Answer:TRUE9)TransactionsconductedonPriceline.comareexamplesofcollaborativecommerce.Answer:FALSE10)TheintroductionoftheWorldWideWebwasamajormilestoneinelectroniccommercedevelopment.Answer:TRUE11)
5、Onlinepublishingisanelectroniccommerceapplication.Answer:TRUE12)ApersonpurchasingapairofshoesfromZapposisanexampleofB2B.Answer:FALSE13)Economic,legal,societal,andtechnologicalfactorshavecreatedahighlycompetitivebusinessenvironmentinwhichcustomersarebecominglesspowerful.
6、Answer:FALSE14)Businessmodelsareasubsetofabusinessplanorbusinesscaseandrefertomethodsofdoingbusinessbywhichacompanycangeneraterevenue.Answer:TRUE15)Thestructureofasocialnetworkisoftenverysimple.Answer:FALSE..1.2MultipleChoice1)Theprocessofbuying,selling,orexchangingprod
7、ucts,services,orinformationviathecomputerbestdefinesA)electroniccollaboration.B)electroniccommerce.C)Tweeting.D)cybersales.Answer:B2)AbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartner
8、s,andconductingelectronictransactionswithinanorganizationbestdefinesA)e-business.B)e-tailing.C)e-collaboration