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1、專業(yè)四級考前惡補(bǔ)--寫作【寫作佳句及慣用表達(dá)】Dailylifeneedsadvertisementsbecausethemainfunctionofadvertisingistodisseminate散布informationoncommodities,services,culture,employment,studentenrollmentandevenmarriage.日常生活需要廣告,因?yàn)閺V告的主要功能是傳播有關(guān)商品、服務(wù)、文化、就業(yè)、招生、甚至婚姻方面的信息。Advertisement
2、sprovidethemostdirect,comprehensiveanddetailedinformation.Wegettoknowabouthouseholdgoodsfromadvertisements.Advertisingcanbebeneficialtothecustomersifitistruetoitsclaims.廣告提供最直接、全面和詳細(xì)的信息。我們從廣告上了解家用商品。廣告如果名副其實(shí),對消費(fèi)者是有益的。Advertisingcreatesmassmarkets.Wit
3、houtadvertisements,manufacturersmayfinditdifficulttoselltheirproducts.廣告可開拓市場。如果沒有廣告,生產(chǎn)者就可能難以銷售他們的產(chǎn)品。Withoutadvertisements,newspapers,commercialradiosandtelevisioncompaniescouldnotsurvive.(如果)沒有廣告,報(bào)社、商業(yè)廣播電臺、電視公司就不能生存。Advertisementsaremisleadingandch
4、eating.Theyarefilledwithfloweryphrasesandemptypromises.廣告起誤導(dǎo)作用,并具有欺騙性。廣告中充滿著華麗的詞語和空洞的諾言。Fakeadvertisingcheatsconsumersand,insomeseriouscases,threatensgullible易受騙的people’slives.虛假廣告欺騙消費(fèi)者,而且嚴(yán)重地對輕信廣告的人們的生命構(gòu)成威脅。Advertisersareinconsiderateofthepublic.Wha
5、ttheycareaboutismakingmoney.廣告商不顧大眾利益。他們所關(guān)心的就是賺錢。Advertisementsarenotbasedonthequalityofthegoods,butontheprinciplethatifonekeepstalkingaboutthesamethinglongenough,eventuallypeoplewillpayattentiontoit.廣告的制作并不是根據(jù)產(chǎn)品的質(zhì)量,而是根據(jù)這樣的原則:一個(gè)人只要長時(shí)間一直談?wù)撏粬|西,最終人們就會去
6、注意它。Advertisingencouragesconsumersto“keepupwiththeJoneses”,namely,itcreatesanacquisitivesocietyandademandformaterialthings.廣告鼓勵(lì)消費(fèi)者攀比,換句話說,廣告創(chuàng)造出一個(gè)貪婪的社會及對物質(zhì)的需求。Consumersareencouragedbyadvertisementstobuyinsurance(fear);buycosmetics化妝品(vanity);andeatmo
7、rethannecessary(greed).廣告鼓勵(lì)消費(fèi)者買保險(xiǎn)(恐懼);買化妝品(虛榮);多吃(貪婪)。Admonish勸告,勸誡yourfriendsinprivate,praisetheminpublic.對朋友私下勸戒,公開表揚(yáng)?!緦懽鞣段摹緼dvertisingiscommonthroughouttheworldasawayoflettingthepublicknowaboutaproduct.Somepeoplefeelthatadvertisingisgenerallyhelpfu
8、l,whileothersfeelitisoftenharmful.Discussyourideaofgoodandbadeffectsofadvertising,anddecidewhetheryouthinkitisgenerallyhelpfulorharmful.Usespecificexamplestosupportyourdiscussion.Writeacompositionofabout150wordsonthefollowingtopic:TheGoodandBa