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1、淺析廣告英語的語言特征AnAnalysisofLinguisticFeaturesofAdvertisingEnglishContentsAbstract………………………………………………………………………………1KeyWords……………………………………………………………………………1I.Introduction………………………………………………………………………21.1RationaleoftheStudy……………………………………………………………21.2GeneralInformationAboutAd

2、vertising…………………………………………21.3FocusofthePresentStudy………………………………………………………31.4SourcesofData…………………………………………………………………3IILexicalFeature……………………………………………………………………42.1SimilaritiesattheLexicalLevel…………………………………………………42.1.1SimpleandNovel………………………………………………………………42.1.2Use

3、ofPositiveWords…………………………………………………………62.1.3UseofWeaselWords…………………………………………………………62.2DifferencesattheLexicalLevel…………………………………………………72.2.1SelectionofAdjectives…………………………………………………………82.2.2UseofCompoundWords………………………………………………………82.2.3UseofPronouns……………………………………………

4、……………………92.2.4DifferencesontheAudiences’Part……………………………………………10III.SyntacticalFeatures…………………………………………………………11IVRhetoricFeatures…………………………………………………………………134.1UseofAnalogy(Simile,Metaphor,Metonymy)………………………………144.2UseofPersonification……………………………………………………………144.3M

5、akePunandAlliteration………………………………………………………144.4MakeContrast……………………………………………………………………154.5UseofHyperbole………………………………………………………………154.6UseofZeugma…………………………………………………………………15V.Conclusion………………………………………………………………………155.1LexicalFeatures………………………………………………………………15第19頁共1

6、9頁5.2SyntacticalFeatures……………………………………………………………165.3RhetoricFeatures………………………………………………………………16References…………………………………………………………………………17AnAnalysisofLinguisticFeaturesofAdvertisingEnglish摘要：本文旨在通過對書面廣告英語的語言特征的分析總結(jié)出廣告英語在詞匯﹑句法﹑修辭上的語言特點。通過對日用品廣告﹑科技設(shè)備廣告﹑服務(wù)業(yè)廣告的深入細(xì)致的定量和定

7、性分析，總結(jié)出廣告英語在此三類廣告中的相同點與不同點,并且根據(jù)語言意義,風(fēng)格及功能解釋廣告英語的共性以及廣告英語在不同類型廣告中的特殊性。關(guān)鍵詞:廣告英語詞匯句法修辭Abstract：ThispaperpresentsananalyticalstudyofthelinguisticfeaturesofadvertisingEnglishatlexical,syntacticandrhetoriclevels.Itishopedthatthroughthedetailedsurveyaswellasquantitativ

8、eandqualitativestudyofthreetypesofadvertisements:namely,dailyconsumergoodsadvertisements,technicalequipmentadvertisements,serviceadvertisements,similaritiesanddiffere