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1、LinguisticFeaturesofEnglishAdvertisementsAbstract:Advertising,justasitsnameimpliesis"advertising".ItfirstoriginatedfromLatinadvertere,laterchangestoAdvertise,andnowbecomesAdverting.Advertisinglanguageform,usingavarietyoflanguagestoreflecttheirlanguage'sinnovative,diverse,livelyandima

2、ge.　Panoramicviewofthehistoryofbusiness,thesuccessofqualitybrandedproducts,alwayscorrespondingwithadvertisingguide,inthefiercemarketcompetition,advertisingwritersalwaysthoughtful,withinnovativeanduniquevocabulary,conciseandcomprehensivestatementandinterestingrhetorical,wintrustofcons

3、umersforgoodsandlove.Adshaveadistinctpurpose,istoconvincecustomerstobuy,thispurposedeterminesthecharacteristicsoflanguagestyle,makingitindependentoftheotherstyles,inthecontextoflinguisticstudy.SelectedEnglishtheuniversallanguageofthisarticle,onitsapplicationinthefieldofadvertisingand

4、someofthelinguisticcharacteristicsandsocialfeaturesin-depthanalysisoftheadvertisementitself,hopingtorelatedresearchinthefieldofacertainreferenceandreferencevalue.Keywords:EnglishAdvertisements,Vocabulary,sentencefeatures,translation.Catalog:ChapterⅠ:1.Vocabularycharacteristics(1).The

5、textisconcise,sentencepithy.(2).Thenovel,expressions,unique.(3).Goodatinnovation(4).Useopportunelyadjectives(5).Magicalpersonalpronouns(6).Repeatkeywords(7).CommonlyusedEllipticalsentence.ChapterⅡ:1.Englishadvertisingstatement(1).Moresimplesentences,lesscomplexsentences(2).Morequesti

6、onsandimperative(3).Magicalseparationsentence.(4).ShortsentencesChapterⅢ:1.RhetoricaldevicesinEnglishadvertisement.(1).Personified(2).Simileandmetaphor(3).Doublelightlanguage(4).Repeat(5).Rhythm(6).Theirony(7).HyperboleChapterⅣ:1.AdvertisingEnglishtranslationskills(1).Userhetoricdevi

7、ces(2).Translationformsdiversificationa.Literaltranslation.b.Paraphrase.Intoday'scommodityeconomyprosperity,flood,advertisinghasinfiltratedeverycorneroflife,becomeanindispensablepartoflife.Advertisinglanguageasanimportantpartoflanguageshasitsownuniquecharacteristicsandrhetoricalfeatu

8、resofvocabul