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1、5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieve摘要誠(chéng)信，是古今中外通用的社會(huì)倫理準(zhǔn)則，更是現(xiàn)代保險(xiǎn)業(yè)的生存基礎(chǔ)。

2、誠(chéng)信對(duì)市場(chǎng)經(jīng)濟(jì)建設(shè)具有舉足輕重的作用。建立保險(xiǎn)業(yè)誠(chéng)信體系，需深入理解誠(chéng)信對(duì)現(xiàn)代社會(huì)發(fā)展的重要作用，并應(yīng)采取以下具體措施：把握社會(huì)信用體系建設(shè)契機(jī)，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)奠定基礎(chǔ)；加強(qiáng)保險(xiǎn)信用法制建設(shè)，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)提供保障；建立保險(xiǎn)誠(chéng)信治理制度，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)創(chuàng)造條件；改革保險(xiǎn)公司經(jīng)營(yíng)治理體制，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)注入動(dòng)力；完善保險(xiǎn)營(yíng)銷機(jī)制，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)增添活力。關(guān)鍵詞:保險(xiǎn)誠(chéng)信，保險(xiǎn)發(fā)展，誠(chéng)信教育，制度體系A(chǔ)bstractIntegrity,istheancientandmodernC

3、hineseandforeigngeneralsocialethics,butalsothesurvivalofmoderninsuranceindustrybasedinsurancecreditsystem,tounderstandtheintegrityofimportantrolesinthedevelopmentofmodernsociety,theritualwisdomtogetherconstitutetheimportantcontentofthetraditionalmoralityo

4、fwesternculture.andthefollowingspecificmeasuresshouldbeadopted:graspingtheopportunityofsocialcreditsystemconstruction,tolayagoodfoundationfortheinsurancecreditsystemconstruction;Tostrengthentheconstructionofinsurancecreditlegalsystem,whichguaranteesinsura

5、ncecreditsystemconstruction;Buildsystemofinsuranceintegritymanagement,createconditionsfortheinsurancecreditsystemconstruction;Reformtheinsurancecompanymanagementsystem,togiveimpetustoinsurancecreditsystemconstruction;Improvetheinsurancemarketingmechanism,

6、addvitalitytoinsurancecreditsystemconstruction.Keywords:insuranceintegrity,development,thegoodfaitheducation,system目錄1引言12保險(xiǎn)業(yè)誠(chéng)信建設(shè)現(xiàn)狀12.1保險(xiǎn)公司的不誠(chéng)信12.2保險(xiǎn)代理人的不誠(chéng)信22.3投保人的不誠(chéng)信…………………………………………………………………………..33保險(xiǎn)業(yè)誠(chéng)信問題存在的原因33.1制度缺陷33.2信息的不對(duì)稱……………………………………………………………………

7、…….....44加強(qiáng)保險(xiǎn)業(yè)誠(chéng)信建設(shè)的措施54.1進(jìn)一步加強(qiáng)保險(xiǎn)誠(chéng)信教育……………………………………………………………….64.2把握社會(huì)信用體系建設(shè)契機(jī)，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)奠定基礎(chǔ)..............................64.3加強(qiáng)保險(xiǎn)信用法制建設(shè)，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)提供保障.....................................64.4建立健全保險(xiǎn)誠(chéng)信相關(guān)法律制度體系…………………………………………………..64.5改革保險(xiǎn)公司經(jīng)營(yíng)管理體制，為保險(xiǎn)業(yè)誠(chéng)信體系建

8、設(shè)注入動(dòng)力……………………74.6完善保險(xiǎn)營(yíng)銷機(jī)制，為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)增添活力………………………………75總結(jié)..........................................................................................................................9參考文獻(xiàn)10致謝111引言保險(xiǎn)業(yè)，作為現(xiàn)代金融體系的重要組成部分，更是以