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1、摘要誠(chéng)信,是古今中外通用的社會(huì)倫理準(zhǔn)則,更是現(xiàn)代保險(xiǎn)業(yè)的生存基礎(chǔ)。誠(chéng)信對(duì)市場(chǎng)經(jīng)濟(jì)建設(shè)具有舉足輕重的作用。建立保險(xiǎn)業(yè)誠(chéng)信體系,需深入理解誠(chéng)信對(duì)現(xiàn)代社會(huì)發(fā)展的重要作用,并應(yīng)采取以下具體措施:把握社會(huì)信用體系建設(shè)契機(jī),為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)奠定基礎(chǔ);加強(qiáng)保險(xiǎn)信用法制建設(shè),為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)提供保障;建立保險(xiǎn)誠(chéng)信治理制度,為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)創(chuàng)造條件;改革保險(xiǎn)公司經(jīng)營(yíng)治理體制,為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)注入動(dòng)力;完善保險(xiǎn)營(yíng)銷(xiāo)機(jī)制,為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)增添活力。關(guān)鍵詞:保險(xiǎn)誠(chéng)信,保險(xiǎn)發(fā)展,誠(chéng)信教育,制度體系A(chǔ)bstractIntegrity,istheancientandmode
2、rnChineseandforeigngeneralsocialethics,butalsothesurvivalofmoderninsuranceindustrybasedinsurancecreditsystem,tounderstandtheintegrityofimportantrolesinthedevelopmentofmodernsociety,theritualwisdomtogetherconstitutetheimportantcontentofthetraditionalmoralityofwesternculture.andthefollo
3、wingspecificmeasuresshouldbeadopted:graspingtheopportunityofsocialcreditsystemconstruction,tolayagoodfoundationfortheinsurancecreditsystemconstruction;Tostrengthentheconstructionofinsurancecreditlegalsystem,whichguaranteesinsurancecreditsystemconstruction;Buildsystemofinsuranceintegri
4、tymanagement,createconditionsfortheinsurancecreditsystemconstruction;Reformtheinsurancecompanymanagementsystem,togiveimpetustoinsurancecreditsystemconstruction;Improvetheinsurancemarketingmechanism,addvitalitytoinsurancecreditsystemconstruction.Keywords:insuranceintegrity,development,
5、thegoodfaitheducation,system目錄1引言12保險(xiǎn)業(yè)誠(chéng)信建設(shè)現(xiàn)狀12.1保險(xiǎn)公司的不誠(chéng)信12.2保險(xiǎn)代理人的不誠(chéng)信22.3投保人的不誠(chéng)信…………………………………………………………………………..33保險(xiǎn)業(yè)誠(chéng)信問(wèn)題存在的原因33.1制度缺陷33.2信息的不對(duì)稱(chēng)………………………………………………………………………….....44加強(qiáng)保險(xiǎn)業(yè)誠(chéng)信建設(shè)的措施54.1進(jìn)一步加強(qiáng)保險(xiǎn)誠(chéng)信教育……………………………………………………………….64.2把握社會(huì)信用體系建設(shè)契機(jī),為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)奠定基礎(chǔ).........................
6、.....64.3加強(qiáng)保險(xiǎn)信用法制建設(shè),為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)提供保障.....................................64.4建立健全保險(xiǎn)誠(chéng)信相關(guān)法律制度體系…………………………………………………..64.5改革保險(xiǎn)公司經(jīng)營(yíng)管理體制,為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)注入動(dòng)力……………………74.6完善保險(xiǎn)營(yíng)銷(xiāo)機(jī)制,為保險(xiǎn)業(yè)誠(chéng)信體系建設(shè)增添活力………………………………75總結(jié)...........................................................................................
7、...............................9參考文獻(xiàn)10致謝111引言保險(xiǎn)業(yè),作為現(xiàn)代金融體系的重要組成部分,更是以“最大誠(chéng)信”為基本原則,對(duì)誠(chéng)信的要求遠(yuǎn)高于其他行業(yè)。可以說(shuō),誠(chéng)信是保險(xiǎn)業(yè)的立業(yè)之本,是保險(xiǎn)業(yè)的生命線?,F(xiàn)階段如何解決保險(xiǎn)業(yè)發(fā)展水平與國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展的需求不相適應(yīng)的矛盾,促進(jìn)我國(guó)保險(xiǎn)業(yè)持續(xù)健康快速發(fā)展,是我國(guó)保險(xiǎn)業(yè)亟待解決的問(wèn)題。而如何樹(shù)立良好的行業(yè)形象,又是諸項(xiàng)工作的重中之重。由于保險(xiǎn)業(yè)經(jīng)營(yíng)的特殊性,使得誠(chéng)信對(duì)于保險(xiǎn)業(yè)來(lái)說(shuō)十分重要。我國(guó)保險(xiǎn)業(yè)的誠(chéng)信問(wèn)題一直以來(lái)都引起專(zhuān)家學(xué)者的普遍關(guān)注,誠(chéng)信問(wèn)題關(guān)系著我國(guó)保險(xiǎn)業(yè)的健康發(fā)展。誠(chéng)信問(wèn)
8、題的存在有