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1、第~部分項(xiàng)目總論P(yáng)rojectsRemarks1.項(xiàng)口概況ProjectProfileMY-STYLE利用有利的產(chǎn)品資源，通過開發(fā)職業(yè)女裝-晚禮服-休閑裝產(chǎn)品系列，運(yùn)用全方位的市場(chǎng)營(yíng)銷及品牌策略，結(jié)合嶄新的設(shè)計(jì)理念。為職業(yè)女性打造個(gè)人穿衣哲學(xué)。Takeadvantageoffavorableproductresources,throughthedevelopmentofprofessionalladies-eveningdress-casualwearproductseries,usingafullrangeofmarketingandbrandstrategy,c

2、ombinedwithnewdesignconceptforprofessionalwomentoformpersonalclothesstyle.1.1項(xiàng)目名稱ThenameofProjectMY-STYLE1.2項(xiàng)目位置(大至范圍)TheLocationofProduct(roughly)長(zhǎng)沙市芙蓉區(qū)FurongDistrict,Changsha1.3項(xiàng)1=1性質(zhì)及主要特點(diǎn)Thequalityandmainfeatureofproject性質(zhì)：國(guó)外投資商業(yè)項(xiàng)目Quality:Commercialprojectofforeigninvestment特點(diǎn)：公司主要經(jīng)

3、營(yíng)高、屮檔女性職業(yè)裝、休閑裝、晚禮服等系列產(chǎn)品。我門店以“客戶的專業(yè)形象顧問”為宗旨，根據(jù)客八的CIS(金業(yè)形象識(shí)別系統(tǒng))，結(jié)合客八的行業(yè)特點(diǎn)、經(jīng)營(yíng)理念、文化底蘊(yùn)以及年齡結(jié)構(gòu)等，進(jìn)行整體的款式、色彩及配飾的搭配設(shè)計(jì)，更好更準(zhǔn)確的體現(xiàn)客八想要體現(xiàn)的梢神血貌，為客八提供最佳的產(chǎn)品品質(zhì)和服務(wù)保證。Mainfeature:Thecompanymainlyengagesinhighandmid-rangewomen'sbusinesssuit,casualwear,eveninggownandotherproductsseries.Ourstoreviewsthe"custo

4、mer'sprofessionalimageconsultants"asthepurpose,accordingtoclient'sCIS(CorporateIdentitySystem),combinedwithcustomer'sprofessionalfeature,managementconcept,culturalbackgroundandagestructure,toconductanoverallstyle,colorandaccessoriesdesign,tobebetterandmoreaccuratelyreflectthecustomers'

5、mentaloutlook,andtoguaranteetoprovidecustomerswiththebestproductqualityandservice.公司致力于銷售專業(yè)站牌職業(yè)女裝，倡導(dǎo)女性時(shí)尚詢沿文化，塑造新一代職業(yè)女性?；罘绞胶蜕顟B(tài)度。Companyiscommittedtosellingbrandofprofessionalwomen'sclothes,proposingfemale'sfashionculture,andshapinganewgenerationofprofessionalfemale'slifestyleandattitud

6、etowardslife.1.可行性研究結(jié)論FeasibilityStudyConclusions2.1市場(chǎng)分析預(yù)測(cè)MarketanalysisandPrediction(1)市場(chǎng)需求最簡(jiǎn)要分析.Abriefanalysisofthemarketdemand中國(guó)市場(chǎng)上針對(duì)精英女性的服裝品牌不少，但能同時(shí)滿足職業(yè)與時(shí)尚需求的品牌少Z又少。因此，職業(yè)女性服裝市場(chǎng)存在著很人的發(fā)展空間，尤其是屮高檔女性職業(yè)裝市場(chǎng)形勢(shì)好，需求量大。Therearcmanyelitewomen'sclothingbrandsinChinesemarket,buttheydonotbeablet

7、omeettheneedsofprofessionandfashionatthesametime.Therefore,intheprofessionalwomenclothingmarket,thereisaconsiderabledevelopmentofspace,especiallyinthemid-rangeandhighwomensbusinesssuitmarket?2.2項(xiàng)目地理位置分析TheAnalysisofProjectLocation城市中心區(qū)CityCenterDistrict長(zhǎng)沙市芙蓉區(qū)是一個(gè)商業(yè)中心、鬧市區(qū)，商業(yè)活動(dòng)頻繁，經(jīng)營(yíng)氣氛較好