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1、畢業(yè)設計（論文）英文支撐材料學生姓名：崔翔宇學號：2201090329所在學院：管理科學與工程專業(yè)：工程管理COMMERCIALREALESTATEMARKETING-THEIMPORTANCEOFOFFICELOCATIONONCORPORATEIMAGE1.INTRODUCTIONThefocusofthisresearchpaperisontherole,importanceandeffectthatofficespacelocationhasoncorporateimage.Theapproachchosenforthedevelopmentofthispaperwastoco

2、mbineandincorporateinformationfromseveralareas：thecommercialrealestatemarketintheofficespacesector,marketing,urbanplanningandarchitecture.Between1991and2011,acapitalisteconomicsysteminCroatiabegantobeformed,givingrisetothecreationoftheofficespacemarketintendedforafreebusinessmarket.Thismostlyper

3、tainedtoZagreb,thecapitalandeconomiccentofCroatia.Duringthatperiod,numerousinternationalcompaniesopenedtheirbranchofficesandanumberoflargeCroatiancompaniesandholdingsdevelopedatthesametime.TheyarealIofficespaceusersandmanyofthemhaverecognizableheadquartersspecificalIyinZagreb；therefore,theresear

4、chissuethatarosewas：whatistheeffectofofficebuiIdingsandofficespaceinZagreboncorporateimage?Thedevelopmentoftheofficespacemarketisconditionedbybusinesspractices,traditionandcuIture,legislation,theformandsourceofacompany‘sownership；thenumberofcompaniesandtheirstructure,economicgrowthpotentialrthet

5、ypeandstructureofinvestmentinrealestateandotherfactors.InZagreb,thecommercialrealestatemarketisineffectinitsemergingphase.Therearestillnopredictabledevelopments,cycles,traditionalmarketplayers,developedknowIedge,experieneeorbusinessrelations.Withreferencetotheabovementionedtthispaperbeginsbyanal

6、yzingandclarifyingtheroleofmarketinginofficebuiIdingdevelopmentprojectsandontheofficespacemarket.Location,asthemostimportantfactorinthedevelopmentofofficebuiIdings,wouldnotinitselfbefullyunderstoodifothertopicsrelatedtoofficespacewhich,togetherwithIocation,constituteaclearandcohesiveunitwerenote

7、xaminedandexplained.ThatiswhyotherfactorsofofficespaceandissuesrelatedtotheprocessofseIectingnewofficespaceareexamined.ThispapercomprisesatheoreticaIpartinwhichrealestateinthesectorofofficespaceisexamined,fo11owedbyanexamina