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1、.（京津冀協(xié)同發(fā)展下的河北旅游業(yè)發(fā)展策略）人文學(xué)院中文一班劉夢蘭學(xué)號：201422400534...目錄（一）活動背景···········································4（二）SWTO分析·········································42.1優(yōu)勢（Strength）分析································42.2劣勢（Weakness）分析································52

2、.3威脅（Threat）分析··································62.4機(jī)遇（Opportunity）分析·······························6（三）活動目的及意義...·····································6（四）活動目標(biāo)及主題·····································7（五）活動具體設(shè)計與安排·································75.1活動一：網(wǎng)上

3、評比河北人氣景點·····················7第一步：選出人氣景區(qū)前三甲······················7第二步：幸運獲獎?wù)弑毁澲糜巍ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ?第三步：總結(jié)前三甲景點之旅······················85.2活動二：開展河北旅游景點研討會··················8會議概要·········································8會議具體內(nèi)容...·························

4、············9會議具體安排·····································9會議日程及議程··································105.3活動三：燕趙之旅展覽會···························11展區(qū)設(shè)計概要（圖/文）·····························11具體展區(qū)設(shè)計····································11第一展區(qū)：河北自然景點展區(qū)·············

5、··········11北戴河·····································11野三坡...·····································11蒼巖山·····································12第二展區(qū)：河北歷史文化名城鎮(zhèn)展區(qū)··················12邯鄲館······································12正定館································

6、······12山海關(guān)館····································13第三展區(qū)：河北特色美食展區(qū)·······················13保定驢肉火燒································13河間羊腸湯····...······························14老槐樹燒餅··································14（六）活動支出預(yù)算·································

7、········14（七）突發(fā)事件處理·········································15（八）注意事項············································15（九）總結(jié)················································15...（一）活動背景旅游業(yè)是戰(zhàn)略性產(chǎn)業(yè)，資源消耗低，帶動系數(shù)大，就業(yè)機(jī)會多，綜合效益好。改革開放以來，我國旅游業(yè)快速發(fā)展，產(chǎn)業(yè)規(guī)模不斷擴(kuò)大，產(chǎn)業(yè)體系日趨完善。旅游作為第三

8、產(chǎn)業(yè)，在當(dāng)今社會發(fā)揮著越來越重要的作用，如何充分利用發(fā)展機(jī)會積極發(fā)展旅游業(yè)，是目前所有旅游行業(yè)提高競爭力的核心。本次展覽旅游活動策劃主要側(cè)重于，在京津冀一體化的背景下，對河北省旅游業(yè)的策劃與設(shè)計。本次旅游會展在策劃與設(shè)計時，注重充分挖掘冀北燕趙歷史文化內(nèi)涵，將燕趙文化融入到現(xiàn)代旅游產(chǎn)業(yè)中，同時與河北現(xiàn)代文化相融合，體現(xiàn)著古典文化與創(chuàng)新的緊密結(jié)合，將河北省推向旅游的前端。（二）SWTO分析河北省內(nèi)環(huán)京津，外環(huán)渤海，是中國重要的旅