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1、西餅連鎖企業(yè)品牌推廣項(xiàng)目創(chuàng)業(yè)計(jì)劃書西餅連鎖企業(yè)品牌推廣項(xiàng)目創(chuàng)業(yè)計(jì)劃書西餅連鎖企業(yè)品牌推廣項(xiàng)目創(chuàng)業(yè)計(jì)劃書目錄第一部分**食品公司簡(jiǎn)介HuafengFoodCompanyProfile.................1第二部分模擬公司概況及其組織架構(gòu)一、總述Summary............................................................1二、公司概況及其組織架構(gòu)CompanyProfileandOrganizationStructure..。.......1第三部分營銷環(huán)境分析MarketAnalysis........

2、.............................3一.宏觀環(huán)境分析Macro-EnvironmentAnalysis.....................3二．行業(yè)分析IndustryAnalysis....................................3三．競(jìng)爭(zhēng)者分析CompetitorsAnalysis...............................5四．消費(fèi)者分析ConsumersAnalysis...................................7五.產(chǎn)品分析ProductAnalysis......

3、........................13第四部分營銷目標(biāo)Marketingobjectives...........................17第五部分SWOT分析SWOTAnalysis.........................................19第六部分目標(biāo)市場(chǎng)戰(zhàn)略Targetmarketingstrategy.........................25一．目標(biāo)市場(chǎng)細(xì)分Targetmarketingsegmentation....................25二．目標(biāo)市場(chǎng)選擇Targetmarketingse

4、lection........................27三．目標(biāo)市場(chǎng)定位：Targetmarketingorientation......................27西餅連鎖企業(yè)品牌推廣項(xiàng)目創(chuàng)業(yè)計(jì)劃書第七部分營銷策略Marketingstrategy...................................28一．品牌策略BrandStrategy........................................28二．包裝策略PackagingStrategy..................................

5、.28三．定價(jià)策略PricingStrategy......................................29四．分銷渠道策略Channelofdistributionstrategy..................32第八部分具體執(zhí)行方案Specificimplementationoftheprogramme......33一．DV方案DVprogramme.......................................33二．宣傳策略Publicitystrategy.................................

6、35三.銷售策略Salesstrategy.....................................39第九部分財(cái)務(wù)管理FinancialManagement................................44一．財(cái)務(wù)目標(biāo)Financialtargets.....。.............................44二．財(cái)務(wù)制度Financialsystem.....................................45三．組織與安排Organizationsandarrangements..............

7、.......45四.財(cái)務(wù)預(yù)算Financialbudget..............................48五．分析Analysis......................................51第十部分項(xiàng)目管理計(jì)劃ProjectManagement.................................52第十一部預(yù)測(cè)效果Prediction..........................................53西餅連鎖企業(yè)品牌推廣項(xiàng)目創(chuàng)業(yè)計(jì)劃書第十二部分應(yīng)急措施Em