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1、SWOTanalysis（SWOT分析）Warming-up※Beginner1．SWOTstandsforstrengths，weaknesses，opportunities，andthreats．2．Whatdoyouthinkaboutourstrengths?3．We’veputalotofemphasisonmarketdevelopment．4．ourweaknessisinproduction．5．Let’stalkaboutopportunities，shallwe?6．Wehavetheopportunitytodominatethemar

2、ket．7．Arethereanystrongcompetitorsoutthere?8．Theevaluationofcurrentopportunitiesisn’trealistic．9．Doyouagreewiththethreatanalysis?※Intermediate1．WearemeetingtodaytomakeaSWOTanalysisforourcompany，basedonourperformanceoverthelastyear．2．Ithinkourmaincompetitiveadvantageisthestrengthofo

3、urmarketingteamandadvertising．3．Becausewehavefocusedheavilyonmarketing，wehavenotmademuchleewayinproductdevelopment．4．Tokeepourreputationwithconsumers，weneedtoputmoreeffortintoproductquality．5．Becauseofourstatusinthemarket，ifweboostedourproductdevelopment，wecoulddominatethemarket．6．

4、Thereportsaidwecouldboostoursalesbyaddressinginternationaldistributionproblems．7．TheproblemsaremorecomplexthantheSWOTtookintoaccount．8.Determiningourcompetitors’strengthsandweaknessesismuchmorestraightforward．※Advanced1．We’vebeenabletohaveagreatdealofmarketpenetrationandhaveestabli

5、shedastrongpresenceinthemarket，bothinsalesandinidentity．2．Ithinkthatbyfocusingonimprovingourweaknessandcomingupwithawiderrangeofhighqualityproducts，wecanreachevenmoreofaconsumerbasethanwearenow．3．Solvingproblemswithourimportandexportsidewouldhelptoboostrevenue，butIjustdon’tthinkwec

6、ouldachieveasmuchas50％more，whichiswhattheanalysisyielded．4．Becausewedon’thavemanycompetitors，wecanlistourthreatsononehand，there’sSpalding，Mercid，andYaleford．5．TheSWOTanalysiscameoutlastweek，butIdon’tagreewiththeresultsoftheevaluationbecausetheydonotconsiderthecomplexityofourcompany

7、’ssituation．WordsandPhrases1VIPstandsfor“veryimportantperson”.=VIPrepresents“veryimportantperson”.VIP表示veryimportantperson這幾個(gè)單詞（重要人物）。2Mercedes-Benzhasestablishedastrongpresenceinitsidentity.=Mercedes-Benzhasearnedagreatacceptancefromitscustomers.奔馳在品牌認(rèn)同方面做得很好。3Ourgreateffortwillle

8、adtothefinalsuccessinhosti